Let’s talk about Facebook Boost Post and Facebook Ads Post!

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

Mark Zuckerberg

With the rise of digital marketing and all the evolution of advertising, it is crucial to be familiarized with the tools that we have at hand. We must keep pace with social networks! Facebook Boost Posts and Facebook Ads Posts are some of those essential tools, have you heard about them?

Whether you have or not, you must learn the perks and benefits of each, so you can choose the best strategy for your business, drive it, and succeed! Today, we will study these tools and discover what the best option is. But first, let’s check why advertising on Facebook is essential.

Why advertising on Facebook?

Advertising is an essential part of any business. And with the increase of the internet, especially social media, it has evolved exponentially. This evolution has led social media marketing to become the top mechanism for promoting any enterprise. We bet you’ve heard the saying: “If you are not online, you don’t exist.” Well, it is actually true!

However, free and organic publications are getting less and less reach. So, besides being present there, you also have to give your posts a little push, if you want them to reach more people and provide your business with the traffic it needs.

Facebook is one of the first social networks and, without a doubt, in the colossus of digital advertising, it’s the biggest of them all! That is why, if you want your business to be visible, you must place it on all social networks, but especially on Facebook.

The most relevant factor about Facebook advertising is that it allows you to reach, precisely, the people that want your product or service. It is possible to choose your audience according to specific data, such as gender, age, likes, and interests. That is what will make your followers go from passive public to active buyers.

For this reason, your company, business, or startup must have a commercial page on Facebook. This page is what will grant you access to the variety of tools Facebook offers for advertising and promoting. 

As we mentioned, the most comprehensive of these tools are Facebook Boost Post and Facebook Ads Post. And now, it’s time you learn the benefits they bring for growing your business!

If you want to know more about social media presence, check out these five reasons why advertising on Facebook is crucial.

What is Facebook Boost Post?

The Facebook Boost Post is a resource to automatically advertises products on Facebook.

The Facebook algorithm is capable of identifying which of our publications has the best reach and generates the option of placing advertisements. But the advertising strategy on this option is developed by Facebook automatically; you won’t be able to modify it.

However, it is easy to use and is an excellent option when we want our publication to reach more people. Also, it’s practical when you cannot or don’t want to design a marketing strategy. Facebook enables this option when our posts reach 50 likes.

What are Facebook Ads?

Facebook Ads is an advertising tool that a marketer can personally modify. This possibility ensures your target audience will see your product. This is accomplished by segmenting based on age, gender, location, and interests.

Although it is a complex process and regularly carried out by digital marketing professionals, it is the most specialized option. Of course, you, and therefore your results, rely upon the expertise of your chosen strategy developer. But generally, the results are more evident.

Which are the differences between Facebook Boost Post and Facebook Ads Post?

Facebook itself recommends that the commercial objectives of each company, business, or entrepreneur should be clear and specific. Since they admit that it also depends on the goals and resources of your company, sometimes one is more beneficial than the other.

Let’s see the main differences between these two types of posts.

Facebook Boost Post

  • It is easy to use.
  • They are not created in the ad manager.
  • They do not have advanced customization options.
  • You only need to choose a target audience, budget, and the time that your publication will be shown as an advertisement.
  • You can get likes, comments, shares, or improve brand recognition in general, but limited.

Facebook Ads Post

  • It is more complex to use, and it’s recommended that a digital marketing professional do it. 
  • They are created using the ad manager.
  • They have more advanced customization options.
  • You have a more open range of objectives.
  • You have a broader and more accurate reach. This will probably result in a considerable increase in all your interactions.

What benefits do these two advertising options offer you?

Since its creation in 2004, Facebook already offered advertising tools, which at that time, were called flyers. But it has been a long way from there, and Facebook ads have changed considerably, growing alongside the network environment and community.

If you want to know the Facebook ads story in more detail, click here.

So, to summarize, Zuckerberg’s social network offers you Facebook ad posts and Facebook boost posts. Both are fully functional and assure you greater exposure of your post to a bigger audience. It will depend on your resources which one you pick, but consider that the differences between them, also affect the potential impact of your campaign.

In general terms, both can offer these benefits:

  • Your post will have a greater reach.
  • You will have more likes.
  • You will have more followers.
  • Your post will reach potential clients.

However, Facebook ads Posts include many qualities that Facebook Boosts Posts don’t, and mark a significant difference:

  • Segmentation. This may sound simple, but it’s the key to generating quality traffic.
  • These Facebook ads segmentation tools are specifically for the place, of your ideal public, as specific as choosing the country, state, city, and postal code.
  • Demographic data such as your age, gender, marital status, emotional situation, academic level, the field of work.
  • Interests, such as hobbies and preferences, which allows you to create different types of audiences.
  • The behavior of your potential customers, such as their shopping habits and what devices they have.
  • It gives you the freedom to decide in each campaign which public you are targeting; you can choose whether your audiences are public or personalized.
  • Similar audiences, which will lead you to connect with people who have the same profile as your best clients.

Facebook boost posts vs. Facebook ads posts: which option to choose?

“Advertise your business. Do not hide your light under a bushel.”

  1. T. Barnum. 

So, what is the best Facebook channel nowadays to display our product or service? And the reality is that the more specific your ad is, the more successful its reach will be.

Remember that it is not about reaching more people, but about reaching the right people. In this sense, the cost/effective option for making the most out of your marketing investment is Facebook ads posts.

Facebook boost allows you to segment some aspects of your audience, such as age, location, gender, and interests, but it is still a general strategy. The Facebook Ads strategy allows you to design a “why”, a campaign philosophy that will lead you to your ideal client. 

Planning and outlining this scheme requires a person trained in the business logic. Why? Because depending on each need, there are different paths to follow. And to choose the ideal road, some tests must be done! All these factors will take you to the unique formula for your particular business to succeed.

Facebook Ads gives you many more advanced options, such as the location. Particularly in times like these, reaching your local audience is crucial.

They also provide the freedom to choose where to share your ads. Do you want it to be on Instagram? Do you want it to be in the stories? Do you want it to be only on Facebook? Do you want it to be in the Facebook sidebar or in the news section? You’ve got it!

You’ll be able to determine the specific objective on each post;

is it traffic? Subscriptions? App downloads? Precise goals lead you to potential customers, and Facebook ads offer all the segmentation resources.

Another great wonder of Facebook Ads is that it gives you the possibility to interact with your users through raffles, surveys, or games. From these widgets, you can get to know your audience and recover essential data to develop future promotions.

Facebook Ads generate comprehensive analytical reports on the results of each campaign, and this makes each one better than the last. With the proper advisory, you will reach hundreds of thousands of potential clients and recover your investment in record time.

In the end, the evolution of technology and advertising merge into a powered space to unite hundreds of miles of people under common interests. And that power is at your disposal through Facebook ads.

A little piece of advice before we go!

“Give them quality. That is the best kind of advertising in the world.”.

Milton Hershey.

Although Boost Facebook Post is a practical tool, Facebook Ads offer many more benefits. A mechanized advertising process, as it is in the case of Facebook Boost, does not have all the strength that advertising on social networks can achieve. Plus, it lacks proper customization and segmentation options to make your posts as specific and tailored to your buyer-persona as they need to be.

Advertising on social media should be subtle and friendly. People are in their networks, mainly, to entertain themselves so you should offer them quality content that they can consume on the same social network.

Between Facebook Boost posts and Facebook Ads posts, only the last one can develop truly high-quality advertising to take your brand right where it needs to be. Remember, Generating traffic is ok, but quality traffic is the real key to success, as it is the only traffic that translates into sales!